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Bangkok International Motor Show 2015
Photo Report (by FOURIN research team)

Venue

Impact Challenger as the venue of the show

Impact Challenger as the venue of the show

36th Bangkok International Motor Show

36th Bangkok International Motor Show

Press reception

Press reception

Press gathering

Press gathering

Within the premises

Within the premises

Venue entrance

Venue entrance

Press day of the 36th Bangkok International Motor Show was held on March 24, 2015. Similarly to other motor shows in ASEAN, emphasis was on exhibition and sales; therefore, unlike at motor shows in Europe, the US or Japan, there were very few new or concept models exhibited. Although Toyota’s fully-remodeled emerging market-oriented IMV Series, which is primarily manufactured in Thailand and set to be launched in mid-2015, was expected to be unveiled at the event, no announcement was made. Despite the lack of major announcements, the venue teemed with local reporters.

Looking at new models which were announced, there were three Japanese models namely Suzuki’s Ciaz small sedan, Mazda’s Eco Car-compliant Mazda2 gasoline-powered model and Mitsubishi’s Delica Space Gear medium MPV. The Suzuki Ciaz is a C segment sedan similarly to the Civic and Corolla. Powered by a 1.25L engine, it appears to capture new demand. Production is scheduled to start in June 2015 at the Rayong plant. After the release of the diesel-powered new Mazda2 in January 2015, the gasoline version was launched. Although initially brand image was intended to be built up by pushing forth the new green diesel engine which symbolizes Mazda technology, the more reasonably priced gasoline engine was released with hopes for quantitative expansion. Sold for some 550,000 THB, it is somewhat pricey compared to other Eco Car-compliant models whose entry price is set at 400,000 THB, apparently aiming to open up a new market called premium B segment. Meanwhile, Toyota, which was expected to unveil the fully-remodeled IMV Series, displayed the volume-selling Mirai fuel-cell model as its core model of the show. For now, the Mirai is planned to be released in Japan, Europe and the US. While it is not planned to be launched in Thailand at this time, its exhibition is intended to impress Thai consumers by revealing the automaker’s cutting-edge global technology. Similarly to Toyota, BMW also intended to make a positive impression among consumers by announcing the X5 eDrive plug-in concept model. It remains to be seen how much the present sluggish market can be stimulated with the country’s 36th motor show.

March 24, 2015

Japanese Automakers

Speech given by Suzuki’s vice president Toshihiro Suzuki

Speech given by Suzuki’s vice president Toshihiro Suzuki

Introduction of the Suzuki Ciaz medium sedan

Introduction of the Suzuki Ciaz medium sedan

Introduction of the gasoline-powered Mazda2

Introduction of the gasoline-powered Mazda2

Executives of Mazda Thailand

Executives of Mazda Thailand

Toyota press event

Toyota press event

Toyota Mirai

Toyota Mirai

Mitsubishi press event

Mitsubishi press event

Nissan press event

Nissan press event

Isuzu booth

Isuzu booth

Honda press event

Honda press event

Other Automakers

Introduction of the partially-remodeled Ford Ranger

Introduction of the partially-remodeled Ford Ranger

GM press event

GM press event

Volvo Car press event

Volvo Car press event

Rolls-Royce press event

Rolls-Royce press event

MG3 press event

MG3 press event

Executives of Hyundai Thailand

Executives of Hyundai Thailand