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Indonesia International Motor Show 2014
"Photo Report" (by FOURIN research team)

Venue

Main entrance of the 22nd Indonesia International Motor Show

Main entrance of the 22nd Indonesia International Motor Show

Venue entrance

Venue entrance

Renault staff forms a circle to wish for a successful event prior to opening

Renault staff forms a circle to wish for a successful event prior to opening

Venue shot

Venue shot

Waiting for press release at Toyota booth

Waiting for press release at Toyota booth

Photo shoot after press release of the BMW i8

Photo shoot after press release of the BMW i8

Indonesia International Motor Show Opened! Companies Employ Disparate Sales Strategies

The 22nd Indonesia International Motor Show 2014 (IIMS 2014), held at Jakarta International Expo, opened on September 18, 2014. Thirty five automakers including Japan’s Toyota, Honda, Daihatsu and Hino exhibited at the event with an emphasis on LCGC-compliant models which are promoted by the government and MPVs and SUVs which are highly popular among Indonesians. The show ended on September 28 until which automakers display and sell their vehicles and Denso, Clarion and other parts suppliers showcase their products.

Looking at press releases at the motor show, while there was an emphasis on LCGC models at the previous show in 2013, the heavy presence of high-end MPV and SUV models attracts attention, implying automakers’ upcoming strategy. Main exhibitors, namely Toyota, Honda, Nissan and Mitsubishi displayed the RAV4, HR-V, X-Trail and Delica models respectively. Regarding LCGC models, Datsun had a separate booth from Nissan and Suzuki announced the Karimun Wagon R GS. In addition, Daihatsu made the new Copen as the centerpiece of its exhibit and Mazda announced the Mazda2 following its introduction at the Japanese market, showing interest in Indonesia’s highly popular small vehicle market.

Although market scale of the high-end segment remains to be small, luxury vehicle makers stepped up their presence at the show. While Mercedes-Benz, BMW and Audi presented their full lineup, Infiniti, Alfa Romeo, Jeep, Jaguar, Land Rover and others exhibited their core models.

Korea’s Kia, which has been planning active entry into the market, displayed only already existing models. After the company’s announcement, Kia’s director revealed that the automaker will make the next step after seeing the policies of Joko Widodo who is going to be named president of Indonesia in October. Since fuel prices are projected to be increased after the new president takes office and future government policies are unclear, Kia plans to decide on new launches depending on the future direction of Indonesia in an effort to conquer the market. This time only the existing lineup was displayed to showcase Kia’s capacity to visitors.

Last year, sales at the exhibition increased 7 percent compared to the previous year to an historic high of 4.9 trillion IDR. In addition, 19,000 vehicles were sold and 374,000 visitors attended the event. In 2014, more vehicles are expected to be sold than last year.

September 19, 2014

Japanese Automakers

Toyota launched the fully-modeled RAV4

Toyota launched the fully-modeled RAV4

Toyota Fv2, a single-seat concept, unveiled at the Tokyo motor show in 2013

Toyota Fv2, a single-seat concept, unveiled at the Tokyo motor show in 2013

Toyota Agya Furious, bumper and grill design differs from the commercially available version

Toyota Agya Furious, bumper and grill design differs from the commercially available version

Honda HR-V, unveiled for the first time in Indonesia, first launch in Southeast Asia

Honda HR-V, unveiled for the first time in Indonesia, first launch in Southeast Asia

Honda also exhibited the Mobilio which continues excellent results in Indonesia

Honda also exhibited the Mobilio which continues excellent results in Indonesia

Daihatsu Copen, the yellow model contains carbon parts

Daihatsu Copen, the yellow model contains carbon parts

Daihatsu UFC3, an MPV concept

Daihatsu UFC3, an MPV concept

Daihatsu SUV Concept with occupant capacity for seven

Daihatsu SUV Concept with occupant capacity for seven

Fully-remodeled Nissan X-Trail with LED headlamps and around-view monitor

Fully-remodeled Nissan X-Trail with LED headlamps and around-view monitor

Nissan Juke, highly popular among young people

Nissan Juke, highly popular among young people

Fully remodeled Subaru WRX STI

Fully remodeled Subaru WRX STI

Subaru displayed the cutaway model of the Forester

Subaru displayed the cutaway model of the Forester

Nissan’s LCGC model the Datsun Go Panca

Nissan’s LCGC model the Datsun Go Panca

New Mazda2 launched following its debut in Japan. Advance reservation to start in November 2014.

New Mazda2 launched following its debut in Japan. Advance reservation to start in November 2014.

Keeping families in mind, Mitsubishi announced the Delica

Keeping families in mind, Mitsubishi announced the Delica

Hino exhibited 700 Series truck model

Hino exhibited 700 Series truck model

EU/US/Korean/Indian Automakers

Mercedes-Benz displayed almost its full lineup including the S Class

Mercedes-Benz displayed almost its full lineup including the S Class

Audi displayed almost its full lineup including the Q7

Audi displayed almost its full lineup including the Q7

BMW built its own building separate from the main venue to display its lineup

BMW built its own building separate from the main venue to display its lineup

Mini built its own building separate from the main venue to display its lineup

Mini built its own building separate from the main venue to display its lineup

The display of Land Rover’s Defender emphasized performance under bad road conditions

The display of Land Rover’s Defender emphasized performance under bad road conditions

Ford exhibited a cutaway model of the EcoSport to emphasize safety in an effort to strengthen sales to families

Ford exhibited a cutaway model of the EcoSport to emphasize safety in an effort to strengthen sales to families

Fiat exhibited the 500c

Fiat exhibited the 500c

Chevrolet, which steps up sales in Indonesia, displayed the Activ

Chevrolet, which steps up sales in Indonesia, displayed the Activ

Renault, which is actively entering Indonesia, displayed the Megane among other models

Renault, which is actively entering Indonesia, displayed the Megane among other models

VW, which aims to boost share, exhibited the Touran among other models

VW, which aims to boost share, exhibited the Touran among other models

Hyundai Santa Fe’s display showcased an atmosphere of family outing

Hyundai Santa Fe’s display showcased an atmosphere of family outing

Kia exhibited only existing models, including the Morning

Kia exhibited only existing models, including the Morning

Tata, which aims to boost share, exhibited the Aria among other models

Tata, which aims to boost share, exhibited the Aria among other models

Tata exhibited am ambulance version of the Super Ace to draw attention to its versatility

Tata exhibited am ambulance version of the Super Ace to draw attention to its versatility

FOURIN Booth

Many visitors stopped by at FOURIN’s booth

Many visitors stopped by at FOURIN’s booth

Visitors also came to ask about the current situation of the automotive industry

Visitors also came to ask about the current situation of the automotive industry