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Asia's Low-Cost Compact Vehicle Development
FOURIN offers the Asia Automotive Industry 2009 Yearbook
Publication
■ May 11, 2009
Format
■ A4, 215 pages
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■ 95,000 JPY
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Present Situation and Future Market Perspective of Emerging Nations

  • Analysis of competitiveness on major 52 strategic models for emerging countries based on product outlines, product concepts and manufacturing and sales schedule.
  • Increasing significances of emerging countries change roles of each country for concept designing, development, manufacturing and export of strategic vehicles for emerging countries.
  • Analysis on current status and forecast of motorization in Asia based on sales trend by vehicle segments and replacement demands from motorcycles.
  • By analyzing advancement of motorization in major emerging countries, clarifying vital elements for strategic vehicles for emerging countries for the future.

Following the Tata Nano, an ultra-low-price compact vehicle revealed in January 2008 in India, Maruti Suzuki of India launched the A-Star, the new-generation Alto, from October 2008. Both products, strategic compacts for emerging countries aiming at both Indian and global vehicle markets, surely have immense impacts on the global automotive industry.

Global automakers’ strategies for emerging countries have entered into a new era of competing with originally developed products for emerging countries in price, quality and environmental and safety specifications instead of competing with outdated products only in low price. Without utilizing low-cost R&D personnel, components and materials of emerging countries, unprecedented low price of strategic vehicles for emerging countries is out of reach.

FOURIN, Inc. presents the “Asia's Low-Cost Compact Vehicle Development” to provide better understandings and perspectives on the current and the future automotive industry in emerging countries.

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▼Chapter Two▲PAGE TOP

Chapter One

Present and Future of Strategic Vehicles for Emerging Markets
1
 
2
◇Significance of Strategic Compacts in Emerging Markets
2
◇Family Car: Once a Luxury Item but Now a Commodity
4
◇Sales Increases of Existing Models and by Middle Class Consumers
5
◇Concurrent Advancement of Motorization and Diversification
6
◇New Vehicle Market Size and Perspective in Emerging Countries
7
2.
New Trends Towards Downsizing, Diversification and Multifunctionality of Strategic Vehicles
12
◇Focus on Market Change and Competition with the Appearance of Emerging Nations
12
◇Possibility for A Class Passenger Cars to Expand Global Markets
14
◇Sales Expansion and New Users of A/B Class Passenger Vehicles
16
◇Acquisition of New Customers through B/C Class Passenger Vehicles
18
◇Wealthy Stratum a Source of Profits for the Upper B/C Class
20
◇Capturing the Young Generation with a B/C Base AUV
22
◇Solid Sales Base Despite Reduction in Mid-size AUV Sales
22
◇Exploiting Global Emerging Market with 1-Ton Pickup Trucks and SUV Variants
24
◇Steady Light Truck Demand Created in Asia
24
◇Global Potential of Utility Vehicles
25
28
 
30
◇Compact Vehicles: Major Product in Progressing Ultra Low Cost Vehicle Development
30
◇Motorization through Motorcycles Replacement Demand
31
◇Ban on Used Vehicle Imports and Development of Domestically Manufactured Used Vehicle Market
32
◇Demands for Multi-Purpose Utility Vehicles in Emerging Countries
33
◇Delayed Road Infrastructure Building and Enhancement of Road Safety
33
◇Expanding Demands for Motorcycles in Emerging Countries as Vehicle Demand Base
34
4.
Coordinating Global Resources for Low Cost and Specification of Strategic Vehicles for Emerging Courtiers
38
◇Coordinating Global Resources for Development of Strategic Vehicles for Emerging Countries
38
◇Cost Reduction for Strategic Vehicles for Emerging Countries in Framework of Global Procurement
39
◇Global Vehicle Market Expansion and Potential for Specialization of Roles by Country
41
Attracting Auto Parts Industry Best Suit for the Country and Production of Strategic Vehicles for Emerging Countries
41
◇Utilizing Emerging Courtiers as Supply for Business Resources and Components
42
▲Chapter One / ▼Chapter Three ▲PAGE TOP

Chapter Two

Progressing Launch of Strategic Vehicles for Emerging Countries
from Asia
 
45
 
Korea
Potential for Compact Vehicle Demand Increases, Improvement of Economic and Industrial Environment Required
46
◇Market Stagnation Brought About Deteriorated Economic Conditions of Middle Class and Youth
46
◇Market Structure Transition and Potential for Mini and Compact Vehicles
47
◇Expectations for New Industrial and Economic Policy
48
Taiwan
Seeking Survival through Overseas Operation, Motorcycle Replacing Demand to Boost Vehicle Demand at Home
50
◇With Prolonged Domestic Demand Stagnation, Auto Industry Seeks Growth Overseas
50
Domestic Circumstances Constrained Domestic Demand Increase and Accumulated Replacement Demands
51
◇Strategic Vehicles for Emerging Countries Expand Potential to Create New Demands
52
Thailand
Aiming at Two Million Unit Production with Eco Car; Pickup Truck Market Follow Downward Trend
54
◇Eco Car Projects Started to Become Passenger Vehicle Export Hubs
54
◇Political Uncertainty Constrain the Market but Passenger Vehicle Market Remains Positive
54
◇Aiming at Two Million Annual Vehicle Production with Compact Passenger Cars
56
Indonesia
Market of 200 Million People Creates Major Auto Production Country in ASEAN
58
◇Eyeing a Major Automotive Producing Country with High Market Potential
58
◇Economic Recovery Lifts Market Equal to the Thai Vehicle Market in 2008
58
◇Expectation for Policy Introduction to Create One Million Vehicle Market
60
Malaysia
Roadmap to Capture Global Competitiveness Required in Industry Growth Policy
62
◇Automotive Policy Focusing on Protection of National Vehicle Manufacturers
62
◇Two National Companies Capture 60% of the Market under Protection
63
◇National Makers Seek Opportunities Overseas as Domestic Market Saturated
64
Philippines
Seeking Industrial Policy to Replace Imported Used and Converted Vehicles
66
◇Tightened Restriction on Used Vehicle Imports Recovered Domestic Demands
66
◇Motorcycles and Utility Vehicles Complement Vehicle Demand
66
◇More Demands for Compacts and Utility Vehicles by Wealthy Class
67
◇Stalemated Policy to Replace Used and Converted Vehicles
68
Vietnam
Domestic Demand Increases with Light Commercials of Emerging Brands Polarized the Market
70
◇Rapid Domestic Market Expansion Seen in 2007
70
◇Growth Potential Seen in Motorcycle Population and Steady High-End Vehicle Sales
71
India
72
◇Automotive Industry Seeking Growth with Compact Vehicles and Auto Components
72
◇Progressing Diversification of Compact Passenger Vehicles
73
◇Price and Sales Network Battle in Low Cost Passenger and A2 Segment
74
◇Aiming for Export Hub with Industrial Foundation for Low Cost Vehicle
75
Pakistan
Required Stimulation Package to Achieve Production of Half a Million Vehicles in 2011
76
◇Drawing up Policy to Produce 500,000 Units Vehicles in FY 2011
76
◇Fostering Domestic Industry Requires Domestic Market Development
77
◇Aiming for 500,000 Unit-Vehicle Production in FY 2011
78
▲Chapter Two / ▼Chapter Four▲PAGE TOP

Chapter Three

Outline and Strategy of Strategic Vehicles for Emerging Countries
81
 
82
◇Production Plan
84
◇Purchasing Policy
85
◇Domestic Sales Strategy
86
◇Export and Overseas Operations
87
Bajaj/Renault/Nissan ULC
88
Maruti Suzuki Zen Estilo/Suzuki Karimun Estilo
90
Maruti Suzuki Maruti 800
92
Hyundai 3,500 USD Car
93
Perodua Viva
94
Hyundai Click/Getz Kia Morning/Picanto
96
◇Outline of the Hyundai Click/Getz
96
◇Sales Trend of the Click
97
◇Production Trend of the Click
98
◇Outline of the Kia Morning/Picanto
100
102
Suzuki/Maruti Suzuki A-Star (New Alto)
104
Suzuki/Maruti Suzuki Swift/SX4/Splash
106
GM Daewoo Matiz/Chevrolet Spark/Chevrolet Beat
110
◇Research and Development at GM Daewoo
111
◇Sales Strategies of the Chevrolet Spark and the Chevrolet Beat
112
Tata Indica Vista/Indigo
114
Chery QQ/A1
118
Perodua Myvi/Daihatsu Sirion
120
Proton Saga/Iswara
122
Proton Savvy
124
Toyota EFC
125
VW up!
126
Eco Car
127
Toyota Soluna Vios/Vios: Toyota Yaris/Vitz
128
◇The Soluna Vios/Vios: Asian Exclusive Sedan
129
◇The Yaris/Vitz: Global Strategic Hatchback
130
132
◇The City: Strategic Sedan for Emerging Markets
132
◇The Fit/Jazz: Global Strategic Compact
134
Nissan March/Micra
136
Renault/Dacia Logan/Sandero
138
VW Polo・Fox・Gol Skoda Fabia
142
◇VW Polo
142
◇Skoda Fabia
143
◇VW Fox/Gol
145
Mazda2 Ford Fiesta
146
◇Mazda2/Demio
146
◇Ford Fiesta
147
Fiat Palio
150
Fiat Linea
152
Chevrolet Cruze
153
Proton Gen-2
154
Proton Persona
156
Hafei Lobo/Naza Forza
158
Lifan520
160
Geely Freedom Ship(CK1)
162
BYD F0
163
▲Chapter Three / ▼Chapter Five ▲PAGE TOP

Chapter Four

Outline and Strategy of Strategic Utility Vehicles
165
 
Toyota Avanza/Daihatsu Xenia
166
◇Sales Trends
167
◇Production Trends
168
Daihatsu Terios/Toyota Rush
170
Daihatsu Gran Max
171
Suzuki APV
172
Nissan Livina Series
174
Mitsubishi Freeca/Adventure/Kuda (DFW)
176
Mitsubishi Zinger/Fuzion
178
Isuzu Panther/Hi-Lander/Chevrolet Tavera
179
180
◇Background of the IMV Project
181
◇Platform Integration and Improvement of Local Content
181
◇Formulation of the Most Efficient Production and Supply System Globally
182
◇Quality Control
184
◇Sales
184
◇Next Generation IMV
185
188
Nissan Frontier/Frontier Navara
190
Mitsubishi Triton/Pajero Sport
192
Mazda BT-50/Ford Ranger, Everest
194
Tata Xenon
196
▲Chapter Four▲PAGE TOP

Chapter Five

Outline and Current Condition of Emerging Countries Globally
199
 
China
200
◇Upper Grade Compact Vehicles Pushed New Vehicle Sales
200
◇After Rapid Increase, Vehicle Registration and New Vehicle Sales Expected to Stabilize
201
Industry Policy Aiming for Prevalence of Vehicles to General Households and Development of Chinese Firms
201
New Relationship between Used Vehicles and Replacement Demands for Motorcycle and Agricultural Vehicles
202
Mexico
Diversification in Sub-Compact Market Lifts Vehicle Population to a Higher Level
204
◇Demand Lifter Shifts from Compacts to Imported Used Vehicles
204
◇Global Makers Separate Local Needs from Their Strategies in the Country
205
◇Product Proposal to Stimulate Market Potential and Supporting Measures
206
Brazil
Industrial Foundation Building to be a Pillar of Ultra Low Cost Vehicle Production
208
◇1L Car and Fuel Policy Pushed Market Growth
208
◇Signs of Diversification towards 4 Million Unit Market
209
◇Potential as an Export Hub of Modestly Priced Vehicles
210
Russia
Wealthy Class Led Market Recovery, High Expectation for Industrial Modernization in a New Growth Period
212
◇Market Reached 3 Million Units with Strong Demand for Foreign Brand Vehicles
212
◇Vehicle Market in a New Growth Phase after Troubled Period
213
◇Development Policy Aiming at Fostering Domestic Industry on the back of Market Expansion
214
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