HOME > China Automotive Industry Yearbook 2010
China Automotive Industry Yearbook 2010 -Automobile-
| Publication | |
| ■ 2010.11.30 | |
| Format | |
| ■ A4, 293 pages+CD | |
| Orders | |
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■ 120,000 JPY (Excluding shipping and Japan VAT) |
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| View PDF Pamphlet | |
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Printable About 580KB |
Automakers' Product Strategies for the Expanding China Market
- Describes main points of China's automotive industry policies
- Reports on HEV/PHEV/EV product development by Chinese automakers
- Analyzes of financial performance of China's automotive industry and competition
- Outlines product stretegies of 24 local and 19 foreign automakers
- Examines of car demand trend based on new car registration data by region
The Chinese automotive industry has overcome the global financial crisis of fall 2008, boosting production as well as sales to over 13 million units in 2009 becoming the world’s top vehicle superpower. Growth did not slow down in 2010 either, production and sales reaching approximately 9 million vehicles in the first half of the year. Consequently, the China Association of Automobile Manufacturers revised its full-year forecast from 15 million units to 16 million units in August 2010.
With vast land area and population of over 1.3 billion persons, China, which became the world’s second largest economic power in 2010, is likely to press on toward motorization and see continued growth of the vehicle market. As such, the rise in vehicle production capacity over the past decade is projected to continue (see graphs below). In addition, the central government, which is promoting a shift from export demand to domestic demand to boost economic growth, is gradually fortifying its policy to advance the vehicle industry, whose growth rate surpasses GDP growth, as a strategic sector.
In the meantime, China is facing deepening problems, such as tightening crude oil supply and air pollution by emission gases. Moreover, the international community is raising its voice requesting China to reduce carbon dioxide emission as the largest energy consumer of the world (IEA data).
In these circumstances, sustaining the industry’s pace of growth, the Chinese government attempts to shift the demand structure of the automotive industry toward downsized and low fuel consumption vehicles while keeping up support for Chinese manufacturers.
It is firmly believed that this publication which offers underlying information on the Chinese automotive industry will serve as an invaluable source of information for those conducting business related to China’s automotive industry, and contribute to further business expansion.
Please click the following image. It is possible to see in a large size.
| ▼Chapter Two | ▲PAGE TOP |
 Chapter One |
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Condition and Focus of China’s Auto Industry
1 |
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1. China Auto Industry: Expansion for Survival is Short-Term Goal;
Mid/Long-Term Business Requires Green Technology Competitiveness 2
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2. Independent Brand Passenger Car Business: Sharp Recovery on Govt Stimuli; Boosting Common Platform to Lift Productivity
6
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Vehicle Production Capacity: Buildup to 36 Mn Units in 2015;
Maintaining 70% Operating Rate Possible 8
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4. Overseas Presence: Chinese Automakers Start Up Production in India, Increase Acquisition of Foreign Companies
18
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5. Chinese Auto Exports: Rapid Recovery from 2009 Slump; Growing Expectations for Sector to Boost GDP
24
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6. Industry Shakeup: Rationalization to Four National, Four Regional Makers; Access to Core Tech Lifts Offshore M&As
32
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| ▲Chapter One / ▼Chapter Three | ▲PAGE TOP |
 Chapter Two |
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Profit Trends of China’s Automotive Industry
41 |
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1. Profit Structure: Need to Develop Higher Value-Added Areas in Order to Improve Profitability
42
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46
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3. 2009 Performance of Listed Businesses: Out of 110 Automotive Companies 76 See Profit Rise ; Elimination of Investment to Maximize Earnings
48
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4. Capital Structure: Amid Ongoing Diversification, IPO of Public, Private Capital Are Activated
64
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| ▲Chapter Two / ▼Chapter Four | ▲PAGE TOP |
Chapter Three |
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China Automotive Industry's Policy Trend
69 |
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1.
Automotive Industry Adjustment & Promotion Measure Pushes Optimal Demand Makeup and Sets Mass Production Target for New-energy Vehicles
70
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74
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3. Vehicle Technical Regulations: Enactment, Introduction of Regulations on New-energy Vehicles, Enhanced Safety Are Current Trends
80
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4. Fuel Consumption Regulations: Announcement of Stage 3 Regulations on Cars at End of 2010; Speeding Up Change to Energy Efficient/New-energy Vehicles
82
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| ▲Chapter Three / ▼Chapter Five | ▲PAGE TOP |
Chapter Four |
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Driving Force of China’s Auto Market
85 |
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1. Vehicle Market: Heading for 20 Mn Units Annually, Progress in Developing Strategic Cars for China
86
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2. Vehicle Parc: Climbs to 62.88 Mn Units in 2009, Expected to Overtake Japan in 2010 with 75 Mn Units
88
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3. Regional Passenger Car Sales: Shift from Coastal to Inland Areas Progresses; Focus on Regional Sales, Product Strategies
94
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98
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5. Utility Vehicles: 2009 Production Grows to 1.95 Mn Units; Appearance of New-Look CHANA Draws Focus on Top Two Battle in 2010
110
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6. Truck Market: Reaching 4 Mn Units in 2010 Thanks to Expansionary Policy, Subsidies, Rebound After Effectuating Emission Regulation
112
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7. Bus Market: Rising to 400,000 Units in 2010 Spurred by Increased Replacement Incentives, New-energy Vehicle Policy
114
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8. Commercial Vehicle Product Plans: Competition Intensifies as Chinese Advance Independent Development, Global Makers Launch Low-cost Products
116
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| ▲Chapter Four / ▼Chapter Six | ▲PAGE TOP |
Chapter Five |
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Business Strategy of Chinese Automakers in the 2010s
123 |
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1.SAIC
： Rush to Boost Capacity Ready for 5 Mn Units in 2015; Eyes Increased Dom/Overseas Business on Greater Ties with GM
1240
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2.FAW Group
： With Reconstruction of Own Brand Business and Enhancement of Development Capability, Aims to Sell 4 Mn in 2015
128
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3.Dongfeng Motor
： In Order to Increase Market Share, Plans to Expand Capacity, Yet Its Independent Brand Car Sales Remain Sluggish
132
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4.Chang’an Automobile
： Acquiring Hafei and Changhe As a Result of Realignment; Aims to Achieve 5.7 Mn Sales in 2015
136
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5.BAIC
： Targeting to Sell 3 Mn Units in 2015, Activates M&A and Launches Independent Brand Passenger Car Project
140
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6.Guangzhou Automobile
： Public Listing and Own Car Business Makes Progress Under Expansion Strategy; Eyes 2 Mn Units in 2015
144
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7.Chery Automobile
： Eyes Capacity Expansion, Foray into Other Provinces; Strengthens Overseas and Green Car Business
148
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8.BYD Auto
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152
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9.Huachen Auto
： Strengthens New-energy Vehicle and Refitted Vehicle Business with Injecting 3 billion CNY Funding
156
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10.Jianghuai Automobile
： Targeting to Sell 1.5 Mn Units in 2015, Plans to Strengthen Production Capacity Centered on Passenger Cars
158
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11.Geely Automobile
： Working on Restructuring of Sales Network and Supply Chains as Well as Loss-making Volvo Brand
160
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12.Great Wall
： Targeting to Sell 1.8 Mn Units in 2015, Activates Product Launches and Expands Production Capacity in China
164
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13.Fujian Motor
： Under the New Chairman’s Initiatives, the Automaker will Move Forward with Independent Management
166
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14.Sinotruk
： Setting a Sales Target of 250,000 Units in 2015, Strengthens Product Competitiveness Partnering with MAN
168
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15.KAMA
： Propelled by “Vehicles to the Countryside” Project, Raises Capacity to 200,000 Units to Respond to Growing Light-truck Business
170
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16.Lifan Automobile
： Postponed the Plan for Public Listing, Yet Promotes Product Strategy with Top-selling Models and Eco-cars
172
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17.Shaanxi Automobile
： Setting a Sales Target of 150,000 Heavy-duty Trucks in 2012, Expands Line-ups and Foray into Mini Vehicle Business
174
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18.Nanjun Automobile
： Rapid Growth of CV Business for Rural Areas; Aims to Boost Sales and Production to 400,000 Units in 2015
175
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19.Hawtai Automobile
： Speeds Up Improvement of FF Drive Cars for 300,000-Unit Capacity in 2010; Enhances Production of Diesel Engines
176
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20.Qingling Motors
： Aims to Achieve 3 Billion CNY Revenues by 2015 with Active Product Launches and Expansion of Sales Network
178
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21.Zhongxing Automobile
： Increases Domestic/Overseas Plants, Begins OEM Supply to CHANA; Development and Launch of Monocoque Structure SUV
180
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22.Chengdu Wangpai
： Plans to Upgrade Production System to 100,000 Units by 2012; Challenged by New Product Development
182
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23.Yutong Bus
： On the Back of Rising Public Investment, Focuses on City Bus Business and Moves Toward Practical Use of New-energy Vehicles
184
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24.Youngman Automobile
： Revises Sales System, Enhances Launch of Follow-on Products in Pursuit of Full-scale Lotus Car Production Business
186
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| ▲Chapter Five / ▼Chapter Seven | ▲PAGE TOP |
Chapter Six |
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New China Business Strategies of Global Vehicle Manufacturers
189 |
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1.Global Automakers’
Alliance Strategies ： Active Tie-ups Seen in the Area of New-energy Vehicles and Heavy-duty Trucks
190
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2.VW
： Starts Production in the South from 2012, a Step Towards Achievement of a 2 Mn Unit Sales Target by 2018
192
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3.General Motors
： Expanding Cooperation with SAIC, Aims to Achieve 3 Mn Sales by 2015
194
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4.Toyota
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Targets to Sell 1 Mn in 2012, Needs Systems Enabling Local Parts Procurement and Quality Control Management
196
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5.Honda
：
198
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6.Nissan
： Aims to Expand China Business; Establishes 1 Mn Production Capacity in Mid Term and Launches EVs Prior to Rivals
200
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7.Ford/Mazda
： After Dissolution of Chang’an Ford Mazda, Ford and Mazda Will Operate China Business Separately
202
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8.PSA
： Targets to Sell 2 Mn Units by 2020 with the Establishment of Joint Venture with Chang’an Auto
204
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9.Hyundai/Kia
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Targets to Sell 3 Mn in 2020 by Making Thoroughgoing Efforts on Cost Reduction and Quality Control
206
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10.Daimler
： Expands Localization to Commercial Vehicles, Engines, EVs; Complete Focus on China
208
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11.Mitsubishi Motors
： Aims to Sell 300,000 Units by 2015 Through Strengthening New Model Launches and Sales Network
210
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12.Suzuki
： Aiming to Produce and Sell 500,000 Units by 2013, Cooperation with VW in China Is Expected
212
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13.BMW
： With Active Launches of Domestic-made Models and Green Vehicles, Aims to Expand Capacity to 400,000 Units in the Long Term
214
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14.Fiat/Chrysler
： Restart of Passenger Car Business with the Operation of Guangqi Fiat, Aims to Sell 300,000 units in 2014
216
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15.Volvo Group
： Withdrawal from Joint Venture with Sinotruk; Seeking a New Partner to Get a Fresh Start
218
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16.Isuzu
： With Launches of Low Cost Light Trucks, Sets Its Sales Target for 2010 of 100,000 Units in China
219
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17.MAN
： With Start of Local Production Through Equity Participation in Sinotruk, Aims to Sell 25,000 Units in 2015
220
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18.Iveco
： Through Expansion of Cooperation with SAIC, Targets to Sell 150,000 Units in 2015 by Strengthening Lineups and Export Business
221
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19.Hino
： Focuses on Quality Improvement and Expansion of Sales Network in Order to Enhance Its Brand Strength
222
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20.Mitsubishi Fuso
： Centered on Licensed Production, Fuso Bets on Daimler Group’s Chinese Joint Venture for Localization
223
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| ▲Chapter Six / CD | ▲PAGE TOP |
Chapter Seven |
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Business Development of Segments Related to the
Automotive Industry 225 |
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1.Lease & Rental
： Rapid Improvement of Laws, Business Environment to Realize 400,000 Unit Business Scale by 2015
226
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2.Motorcycle Industry
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228
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3.Electric Bicycles
： Enhancement of Technical Standard to Ensure Competitiveness; Lightweighting, Change to Li-ion Battery to Be Realized
235
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| ▲Chapter Seven | ▲PAGE TOP | |
CD |
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Appendix and Attachment CD in Excel Format
237 |
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1.China
： Financial Data of the Automotive Industry by Sector
(2001-2008) 238
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2.China
： Imported Passenger Car Registration Volume by Origin and Brand
(2005-2009, YTD Jun. 2009/2010) 242
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3.China
： Imported Passenger Car Registration Volume by Maker and Model
(2005-2009, YTD Jun. 2009/2010) 243
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4.China
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248
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5.China
：
249
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6.China
： Passenger Car Production and Factory Shipment by Origin and Brand
(1998-2009, YTD Jun. 2009/2010) 254
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7.China
： Passenger Car Production and Factory Shipment by Maker and Model
(1998-2009, YTD Jun. 2009/2010) 256
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8.China
： Vehicle Production and Factory Shipment by Maker and Type
(1998-2009, YTD Jun. 2009/2010) 272
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