HOME > Shanghai Motor Show 2011
Shanghai Motor Show 2011
"Photo / Video Report" (by FOURIN research team)

Main Entrance

Visitor crowd on the first day at the South Entrance

Visitor crowd on the first day at the South Entrance

Symposium of Toyota Press release

Symposium of Toyota Press release

FOURIN booth

FOURIN booth (located in Media Corner)

FOURIN booth (located in Media Corner)

FOURIN booth (located in Media Corner)

FOURIN booth (located in Media Corner)

The 14th Shanghai International Automobile Exhibition (Auto Shanghai 2011) opened from April 19th, with the first day for media attendance. “Innovation for Tomorrow” is the theme for Auto Shanghai this year, and with the largest booth space (some 230,000m²) and number of corporate exhibitors in attendance (approximately 2,000 companies) to date, 700,000 visitors are forecast to walk through the doors before the closing ceremony on April 28th. Since rising to become the biggest vehicle market in the world in 2009, the importance of selling cars in China continues to grow, witnessed by automakers positioning the country as a leading market. With this in mind, as a stage to promote and appeal products to the Chinese market, this year’s show sees more than 1,100 vehicles on display, of which, 75 models making their world premiere.

Chinese automakers have been accelerating development of new products, and on display at Auto Shanghai are concept and regular production versions of independent brand models, including EVs. Utilizing the event to show off new technology, brands and products, Chinese automakers account for 56 of the total number of world premiere models unveiled. Moreover, local automakers, beginning with FAW, SAIC, Chang’an and Dongfeng, have made displays on behalf of respective groups, reflected in booth sizes being the largest ever. Of foreign automakers, the likes of Mercedes-Benz and BMW offered world premieres of their yet-to-be-released products, with displays of new-energy vehicles and cutaways of EV systems, indicating a stance geared heavily toward the Chinese market. Japanese automakers, such as Toyota, Honda and Nissan, despite recent production cutbacks due to parts supply shortage following the devastating Great East Japan Earthquake, are in attendance as in previous years.

Meanwhile, Auto Shanghai 2011 also sees the first-ever appearances of world-class design companies Pininfarina and ICONA, which are aiming to secure orders from Chinese automakers. Not only automakers, but automotive-related enterprises, including design and engineering firms, are clearly indicating a strong focus on the Chinese market. As such, it can be said that Auto Shanghai is providing a key test for the many global automotive-related companies looking to do business in China.

April 21, 2011

Chinese Automakers

SAIC: MG5 Concept based on the Roewe 350

SAIC: MG5 Concept based on the Roewe 350

SAIC: World premiere of the W5 SUV jointly developed with Ssangyong

SAIC: World premiere of the W5 SUV jointly developed with Ssangyong

Chang’an: Debut of MPV advocating comfort and design

Chang’an: Debut of MPV advocating comfort and design

Chang’an: Clover EV Coupe appealing new-energy technology

Chang’an: Clover EV Coupe appealing new-energy technology

Chang’an: Business model overview for EV lithium-ion recycling

Chang’an: Business model overview for EV lithium-ion recycling

Chang’an: Musicians draw in the visitors

FAW: Debut of the GO Concept with heavy focus on design

FAW: Debut of the GO Concept with heavy focus on design

FAW: Premiere of the B90 high-end model, which has a 2,780mm wheelbase

FAW: Premiere of the B90 high-end model, which has a 2,780mm wheelbase

BYD: Cutaway display of plug-in hybrid system

BYD: Cutaway display of plug-in hybrid system

BYD: High-end G6 mid-size sedan, fitted with turbocharged direct injection and DCT

BYD: High-end G6 mid-size sedan, fitted with turbocharged direct injection and DCT

Dongfeng Yulon: Luxgen 7 SUV planned for upcoming release

Dongfeng Yulon: Luxgen 7 SUV planned for upcoming release

Dongfeng: Low-speed EV using the Smart concept

Dongfeng: Low-speed EV using the Smart concept

Chery: Announcement of the G3 plug-in hybrid; Trialing electrification of a compact car

Chery: Announcement of the G3 plug-in hybrid; Trialing electrification of a compact car

Chery: Announcement of the Riich G6 mid-size sedan, set to rival the Honda Accord

Chery: Announcement of the Riich G6 mid-size sedan, set to rival the Honda Accord

Chery: The Rely H5, strikingly similar to the Toyota Hiace

Chery: The Rely H5, strikingly similar to the Toyota Hiace

Chery: The E5, an innovative design based on the A5 compact

Chery: The E5, an innovative design based on the A5 compact

Geely: Cutaway display of the EC8 appealing the model’s safety

Geely: Cutaway display of the EC8 appealing the model’s safety

Geely DCT: Progressing development following buyout of Australia’s DSI in 2009

Geely DCT: Progressing development following buyout of Australia’s DSI in 2009

Geely: The EV8 MPV slated to go into production in 2012

Geely: The EV8 MPV slated to go into production in 2012

Geely: Debut of the MoCar mini EV loaded with an electric two-wheeler in the back seat; New mobility proposal following on from the IG

Geely: Debut of the MoCar mini EV loaded with an electric two-wheeler in the back seat; New mobility proposal following on from the IG

Great Wall: Debut of range extender system

Great Wall: Debut of range extender system

Great Wall: An angel wing-clad overseas model poses beside the new Haval 1F

Great Wall: An angel wing-clad overseas model poses beside the new Haval 1F

BAIC: Debut of the T60, developed based in the Saab 9-3

BAIC: Debut of the T60, developed based in the Saab 9-3

BAIC: Front end of the B301 mass production model closely resembles the Mercedes-Benz A-Class

BAIC: Front end of the B301 mass production model closely resembles the Mercedes-Benz A-Class

Brilliance: The Zhonghua 530 incorporating BMW design facets

Brilliance: The Zhonghua 530 incorporating BMW design facets

Southeast: Announcement of the V3 EV version as a model to watch out for

Southeast: Announcement of the V3 EV version as a model to watch out for

American Automakers

GM: Bumble Bee from the movie ‘Transformers’ promotes the Camaro

GM: Bumble Bee from the movie ‘Transformers’ promotes the Camaro

GM: World premiere of Buick’s Envision SUV concept

GM: World premiere of Buick’s Envision SUV concept

Ford: Display of hybrid vehicle-use lithium-ion battery

Ford: Display of hybrid vehicle-use lithium-ion battery

Ford: Charging equipment also on display, appealing the company’s own technology for EV-related devices

Ford: Charging equipment also on display, appealing the company’s own technology for EV-related devices

European Automakers

VW: The New Passat mid-size sedan, developed jointly with SAIC

VW: The New Passat mid-size sedan, developed jointly with SAIC

Citroën: The DS3 slated for introduction by Chang’an PSA

Citroën: The DS3 slated for introduction by Chang’an PSA

Mercedes-Benz: World premiere of the A-Class Concept

Mercedes-Benz: World premiere of the A-Class Concept

Mercedes-Benz: China premiere of the SLK-Class Convertible

Mercedes-Benz: China premiere of the SLK-Class Convertible

BMW: World premiere of the M5 Concept

BMW: World premiere of the M5 Concept

BMW: World premiere of the new 6 Series for China

BMW: World premiere of the new 6 Series for China

Japanese Automakers

Toyota: Start of sale of the imported Lexus CT200h Hybrid

Toyota: Start of sale of the imported Lexus CT200h Hybrid

Honda: Simultaneous unveiling of hybrid and all-electric versions of the Fit

Honda: Simultaneous unveiling of hybrid and all-electric versions of the Fit

Nissan: Debut of the ‘Venucia’ joint venture brand

Nissan: Debut of the ‘Venucia’ joint venture brand

Mitsubishi Motors: China premiere of the strategic Global Small

Mitsubishi Motors: China premiere of the strategic Global Small

Korean Automakers

Hyundai Motor: The 8th-gen. Sonata which went into local production in March

Hyundai Motor: The 8th-gen. Sonata which went into local production in March

Kia Motors: World premiere of the K2 compact car, slated to go on sale in July

Kia Motors: World premiere of the K2 compact car, slated to go on sale in July

European Engineering Company

Pininfarina: First appearance at Auto Shanghai; Targeting orders from Chinese automakers

Pininfarina: First appearance at Auto Shanghai; Targeting orders from Chinese automakers

Pininfarina: EV powertrain display; Looking to jump on China’s EV development boom

Pininfarina: EV powertrain display; Looking to jump on China’s EV development boom