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18th Taipei International Auto Show
"Photo Report" (by FOURIN research team)

Taipei World Trade Center Exhibition Hall - site for this year’s show, with Taipei 101 Tower in the background

Taipei World Trade Center Exhibition Hall - site for this year’s show, with Taipei 101 Tower in the background

Event poster

Event poster

Concourse

Concourse

Nearby Taipei city intersection - the overwhelming presence of Japanese brands is easy to see

Nearby Taipei city intersection - the overwhelming presence of Japanese brands is easy to see

2010 Taipei Auto Show - proclaiming China-Taiwan co-operation

The 18th Taipei International Auto Show was held in Taipei, Taiwan over nine days from December 26, 2009 through to January 3, 2010. FOURIN’s research team attended the show during general admission on December 28. This year’s show saw local distributors exhibit more than 100 vehicles from 29 global brands, including models from Japan, Europe, the US, Korea, China and Taiwan.

The local show, organized by the Taipei City Automobile Dealers Association, had not previously captured such global attention. At past events, focus was on exhibits by imported vehicle dealers from northern Taiwan, with little participation from major overseas automakers - merely a marketing opportunity to boost sales for local dealers. However, this year’s event marked two significant milestones for Taiwan’s automotive industry and market, namely (1) Yulon’s debut of independent brand Luxgen’s world premiere model, and (2) display of models by China’s Geely and Chery assembled locally on consignment. These groundbreaking announcements sparked domestic and overseas industry attention.

Taiwan’s vehicle market in 2009 is forecast to see full-year sales at around 290,000 units, a recovery of more than 25% on the 230,000 units recorded in 2008 when the financial crisis and credit squeeze took a heavy toll. In 2010, while anxiety within the industry is mounting over the direction of sales after the preferential tax scheme on the purchase of small cars end, it is difficult to judge whether the start-up of independent Taiwanese brands or the introduction of products from China will revive the market.

Following are images of main content of the show.

December 28, 2009

Japanese automakers

Infiniti FX

Infiniti FX

Infiniti booth

Infiniti booth

3rd-generation Toyota Prius

3rd-generation Toyota Prius

Honda displayed the Insight and a fuel cell vehicle

Honda displayed the Insight and a fuel cell vehicle

Mazda’s Taiki concept car

Mazda’s Taiki concept car

Mitsubishi Motors iMiEV Sport version

Mitsubishi Motors iMiEV Sport version

The popular Lexus booth

The popular Lexus booth

Handouts at the Subaru booth drew crowds of students

Handouts at the Subaru booth drew crowds of students

Import-only models at the Suzuki booth

Import-only models at the Suzuki booth

European and US automakers

Audi appealed its R8 sports car

Audi appealed its R8 sports car

The BMW X1 drew strong interest from the young generation of visitors

The BMW X1 drew strong interest from the young generation of visitors

BMW displayed an expansive lineup of accessory products

BMW displayed an expansive lineup of accessory products

BMW displayed several large motorcycles, targeting demand from mature users

BMW displayed several large motorcycles, targeting demand from mature users

Ford displayed its EcoBoost engine, which looks to lift its green appeal

Ford displayed its EcoBoost engine, which looks to lift its green appeal

Jaguar showed off its flagship model, the XJ

Jaguar showed off its flagship model, the XJ

Mercedes-Benz exhibited a large passenger car incorporating DiesOtto technology

Mercedes-Benz exhibited a large passenger car incorporating DiesOtto technology

MINI's combined car and accessory booth

MINI's combined car and accessory booth

Porsche’s luxury sedan, the Panamera

Porsche’s luxury sedan, the Panamera

VW displayed an RV which targets leisure demand

VW displayed an RV which targets leisure demand

VW technology in its TSI engine

VW technology in its TSI engine

The SAAB booth drew crowds despite uncertainty over the brand’s fate

The SAAB booth drew crowds despite uncertainty over the brand’s fate

British pedigree, the Range Rover SUV

British pedigree, the Range Rover SUV

Aston Martin’s subdued display in the corner of the event hall

Aston Martin’s subdued display in the corner of the event hall

Korean automakers

Hyundai i35

Hyundai i35

Hyundai Motor also showed off commercial vehicles

Hyundai Motor also showed off commercial vehicles

Hyundai Motor’s core model, the Sonata

Hyundai Motor’s core model, the Sonata

Chinese / Taiwanese

Highlight of this year’s show, the Luxgen SUV from Taipei and the only world premiere model at the show

Highlight of this year’s show, the Luxgen SUV from Taipei and the only world premiere model at the show

Yulon displayed a prototype battery pack for the Luxgen EV model

Yulon displayed a prototype battery pack for the Luxgen EV model

tobe EV concept

tobe EV concept

Chery’s A3 unveiled as the Apola for the local market

Chery’s A3 unveiled as the Apola for the local market

Chery’s small trucks are also planned to go on sale using the Shengrong brand

Chery’s small trucks are also planned to go on sale using the Shengrong brand

Geely m’car - locally-assembled models of the Panda

Geely m’car - locally-assembled models of the Panda

Geely also displayed an EV version of the m’car

Geely also displayed an EV version of the m’car

Chery’s small Shengrong MPV

Chery’s small Shengrong MPV

Shengrong has also put efforts into launching electric two-wheelers

Shengrong has also put efforts into launching electric two-wheelers

Prince Motor cut ties with Suzuki, starting up Shengrong Motor as a joint venture with China’s Chery

Prince Motor cut ties with Suzuki, starting up Shengrong Motor as a joint venture with China’s Chery

Electric scooter from China Motor

Electric scooter from China Motor

Booth of the tobe brand - set up jointly by Yulon and Geely

Booth of the tobe brand - set up jointly by Yulon and Geely